1920s, 30s and 40s

Edwin Land, an American scientist and inventor with over 500 patent awards, develops the first Synthetic polarizer that would be used in a variety of products ranging from photographic filters, sunglasses and glare-reducing airplane windows.

In 1944, Land creates a one-step photographic system that would lead to the invention of the first instant camera.

The introduction of the Polaroid Land camera, in 1948, marks the beginning of the brand’s legacy in instant photography.

1950s, 60s and 70s –

By 1950, more than a million packs of film have been sold.

Polaroid debuts colored film in 1963

In 1972, Polaroid introduces the SX-70 – a fully-automatic, motorized, folding, single lens reflex, which ejects self-developing, self-timing color prints. By 1976, sales of Polaroid cameras exceed 6 million units.

In 1977, Polaroid introduces the OneStep Land camera, an inexpensive, fixed-focus camera that would become the best selling conventional or instant camera in the U.S. for over four years.

1980s, 90s and 00s –

Well before its time, Polaroid begins selling its first digital camera, the PDC 2000 in 1996.

In 2008, Polaroid introduces the Polaroid PoGo™ Instant Mobile Printer, the first truly mobile digital printer that prints images from a cell phone via Bluetooth or a digital camera with a USB cord


Polaroid introduces the second product in its line of digital instant photography products.

The Polaroid Snap and Snap Touch™ Instant Digital Cameras are the digital versions of Polaroid’s iconic instant camera. They are the first digital camera/printer combo that are portable enough to take anywhere.