You are here: About Us
About the Polaroid Brand
Across several generations, people regard Polaroid as the most trusted, well-respected and recognizable brands when it comes to instant photography.
The Polaroid story began more than seventy years ago with polarized sunglasses, evolved into instant film, cameras, and camera accessories, as well as other consumer electronics categories. People can expect to see new Polaroid branded products that will deliver the fun, instant gratification and value for which the brand has long stood.
Polaroid Colour Spectrum
Call it “Artsy Chic” or “Retro,” there is no doubt that the Polaroid Color Spectrum exemplifies the creativity and imagination that surrounds the Polaroid brand. For years, it has been integral to Polaroid photographic offerings used by influential and emerging artists that form our history.
Classic Polaroid Border Logo
The Polaroid Classic Border Logo is a symbol of products that exemplify the core aspects of the Polaroid brand and that contribute to its heritage of quality and innovation.
Polaroid Official Flag
Instantly recognizable. Instantly reassuring. The Polaroid Classic Border and Polaroid Color Spectrum logos let you know you've purchased a product that exemplifies the best qualities of our brand and that contribute to our rich heritage of quality and innovation.
In NZ, Polaroid is distributed and marketed by Brands Distribution Group NZ Ltd.